Wisconsin 2026
Who's paying to reach you?
Every political ad we've tracked reaching Wisconsin voters — the sponsor, who paid for it, and how much they spent — from the Meta Ad Library, Google's political ads, and broadcast-TV FCC filings.
How to read this — a sponsor name is not an endorsement
Sponsor names come straight from the Meta and Google ad libraries and FCC orders. Attribution to a specific candidate only happens after a human verifies the source — treat the sponsor as reported by the platform, not as our claim about who it really backs.
$2.4M
Total tracked ad spend
Estimated (range midpoints).
$681k
Outside money (estimated)
Not a candidate's own committee.
Bryan Steil
Most-attacked candidate
U.S. House of Representatives — Wisconsin District 1 · $646k against
Ad money, race by race
Each race, ranked by tracked ad spend. The pill shows the estimated share from outside groups; the bar shows the split between supporting and attacking spend. Tap a race for the candidate breakdown.
Governor of Wisconsin
1% outside$1.3M
100% for · 0% against
83 ads · estimated
U.S. House of Representatives — Wisconsin District 1
89% outside$722k
11% for · 89% against
48 ads · estimated
Wisconsin Supreme Court — Rebecca Bradley's Seat
$104k
100% for · 0% against
21 ads · estimated
U.S. House of Representatives — Wisconsin District 3
$101k
100% for · 0% against
36 ads · estimated
U.S. House of Representatives — Wisconsin District 7
8% outside$74k
100% for · 0% against
53 ads · estimated
U.S. House of Representatives — Wisconsin District 5
$18k
100% for · 0% against
12 ads · estimated
Wisconsin State Senate — District 17
$18k
100% for · 0% against
1 ads · estimated
Wisconsin State Senate — District 11
59% outside$9k
100% for · 0% against
2 ads · estimated
U.S. House of Representatives — Wisconsin District 6
$6k
100% for · 0% against
12 ads · estimated
State Treasurer of Wisconsin
34% outside$4k
73% for · 27% against
21 ads · estimated
Secretary of State of Wisconsin
8% outside$4k
93% for · 7% against
38 ads · estimated
Wisconsin State Assembly — District 61
100% outside$3k
0% for · 100% against
1 ads · estimated
U.S. House of Representatives — Wisconsin District 4
46% outside$3k
98% for · 2% against
12 ads · estimated
U.S. House of Representatives — Wisconsin District 8
2% outside$2k
98% for · 2% against
27 ads · estimated
Lieutenant Governor of Wisconsin
50% outside$1k
100% for · 0% against
16 ads · estimated
U.S. House of Representatives — Wisconsin District 2
17% outside$897
100% for · 0% against
6 ads · estimated
Attorney General of Wisconsin
100% outside$150
100% for · 0% against
1 ads · estimated
Broadcast TV ads
Political ad orders on Wisconsin broadcast stations, from the FCC public files — $29.9Mtracked so far. TV spend is exact (stated on the order). “Refers to” comes from each sponsor's own required FCC disclosure form.
House Majority PAC
$2.7M56 orders · 9 stations · Milwaukee, Madison
Ads refer to: Bryan Steil
Restoration of America PAC
$2.0M42 orders · 5 stations · Milwaukee, Green Bay-Appleton
Ads refer to: Wisconsin GovVoter laws, Immigration, Key Political RacesWisconsin Gov; Voter Laws, Immigration, Key Political RacesWisconsin Gov; Voter laws, Immigration, Key political RacesWisconsin Gov; Voter laws, Immigration, Key political races
Protect Our Wisconsin
$1.9M48 orders · 9 stations · Milwaukee, Green Bay-Appleton, Madison
Ads refer to: Donald TrumpRep. Tom TiffanyMedicare/Medicaid, Social Security, Women's Reproductive Rights, January 6th, Jeffrey Epstein FilesWomen's Reproductive Rights; January 6thConsumer Prices / Inflation, Medicare/Medicaid, Social Security, Federal Taxes, Women's Reproductive Rights, January 6th, Jeffrey Epstein FilesJanuary 6th, Jeffrey Epstein Files
Right Direction Wisconsin PAC
$1.7M20 orders · 10 stations · Milwaukee, Green Bay-Appleton, Madison
Ads refer to: Rep. Francesca HongDonald TrumpRep. Tom TiffanyImmigration, ICEImmigration Policy/EnforcementImmigration Policy/Enforcement; Federal Taxes
WISCONSIN FUTURE RISING
$995k68 orders · 11 stations · Madison, Milwaukee, Green Bay-Appleton
Ads refer to: DAVID CROWLEYDonald TrumpConsumer Prices / Inflation, Foreign Policy / War, Trade Policy / Tariffs
Restoration of America PAC (163888)
$878k12 orders · 1 station · Green Bay-Appleton
Ads refer to: Wisconsin Gov
Opportunity Wisconsin
$787k36 orders · 4 stations · Milwaukee
Ads refer to: Bryan SteilBryan Steil (WI-01)Congressman Bryan SteilTariffsHealth care costsTrade Policy / Tariffs; Consumer Prices / Inflation; Medicare/Medicaid; Federal TaxesMedicare/Medicaid, Federal TaxesHealth care costs; Raising prices and costly tariffsEconomic issues and tariffsEconomic issues and tarrifs
Protecting Our Wisconsin
$768k11 orders · 1 station · Milwaukee
Ads refer to: Tom TiffanyAbortion, birth control, and the agendas are too extreme.Abortion, birth control, and the agendas are too extreme
POL/Restoration of America PAC
$748k18 orders · 1 station · Green Bay-Appleton
Ads refer to: Wisconsin Gov
Tiffany for Wisconsin
$711k31 orders · 4 stations · Milwaukee, Green Bay-Appleton
Ads refer to: Tom TiffanyDavid Crowley
Choose Freedom Inc.
$620k15 orders · 5 stations · Milwaukee
Ads refer to: Bryan SteilNancy PelosiCongressional Stock Trading ban
Alliance for Economic Freedom
$514k10 orders · 5 stations · Milwaukee
Ads refer to: Bryan SteilWisconsin's 1st Congressional DistrictEconomySocial Security, Federal Taxes
DAGA People's Lawyer Project
$505k13 orders · 5 stations · Green Bay-Appleton, Milwaukee
Ads refer to: Josh Kaul
Believe in Wisconsin
$462k19 orders · 7 stations · Milwaukee, Madison, Green Bay-Appleton
Ads refer to: Donald TrumpCrowleyMedicare/Medicaid
Issue/Restoration of America
$449k13 orders · 1 station · Milwaukee
Ads refer to: TiffanyCrowleyBorders, crime, gender recognitionTaxes
Taylor/NP/WI/Supreme Court
$379k8 orders · 1 station · Milwaukee
Ads refer to: Chris Taylor
Wisconsin Forward Fund
$364k83 orders · 7 stations · Milwaukee, Madison
Ads refer to: Sara RodriguezLowering health careLowering the cost of health care in WisconsinLowering the cost of health care in Wisconsin.Lowering Health CareMedicare/Medicaid
Issue/Protect Our Wisconsin
$361k15 orders · 2 stations · Milwaukee
Ads refer to: TiffanyCrowleyJan 6 riots, social security, abortionJan 6 riots, social security, abortion, utility costs, healthcare, property taxes, cuts to SS services, raising pricesJan 6 riots, social security, abortion, utility costs, healthcare, property taxes, taxes, cuts to SS services, raising pricestax cuts for data centers and related costs
Issue/Opportunity Wisconsin
$318k23 orders · 1 station · Milwaukee
Ads refer to: Bryan Steilhealth care costsHealth care costs
Issue/Right Direction WI PAC
$291k4 orders · 1 station · Milwaukee
Ads refer to: TiffanyHongimmigration policies and ICE
CHRIS TAYLOR FOR JUSTICE
$290k23 orders · 5 stations · Milwaukee
Ads refer to: Chris TaylorMaria Lazar
Crowley for Wisconsin
$204k15 orders · 4 stations · Milwaukee
Ads refer to: David CrowleyTony EversDonald TrumpTom TiffanyFrancesca HongMedicare/Medicaid
Taylor/Non-Partisan/State Supreme Court
$189k16 orders · 2 stations · Green Bay-Appleton, Milwaukee
FRIENDS OF KELDA ROYS
$121k11 orders · 6 stations · Milwaukee
Ads refer to: Kelda RoysDonald Trump
POL/Wisconsin Future Rising PAC
$113k9 orders · 1 station · Green Bay-Appleton
Ads refer to: David Crowley
Mandela Barnes for Wisconsin
$93k8 orders · 4 stations · Milwaukee
Ads refer to: Mandela Barnes
Issue/Wisconsin Forward Fund
$92k19 orders · 1 station · Milwaukee
Ads refer to: Sara RodriguezTiffanyPublic health, affordabilitypublic health, affordability, Medicare, reproductive freedoms
Issue/Wisconsin Future Rising
$37k11 orders · 1 station · Milwaukee
Ads refer to: HongTrumpTiffanyCrowleyEversdefunding police, sexual predators, cancel culturehousing, data centers, health care, schools, jobs
Brennan for Wisconsin
$36k9 orders · 4 stations · Milwaukee
Ads refer to: Joel BrennanTony EversDonald TrumpFrancesca HongMandela BarnesDavid CrowleyKelda RoysTom TiffanyMedicare/Medicaid
Campaign for America First International Assistanc
$34k1 order · 1 station · Milwaukee
Ads refer to: Representative Brian Steil
Campaign for America First InternationalAssi
$24k1 order · 1 station · Milwaukee
Ads refer to: Representative Brian SteilSecuring the border; Unleashing American energy; Providing largest tax cut in American history; Rescheduling cannabis; Destroy cartels; Expand medical research; Help seniors & veterans receive care; Support over 400,000 jobs; Create billions in economic growth
Issue/Campaign for America First International Assistanc
$13k1 order · 1 station · Milwaukee
Jewish Democratic Council of America
$8k2 orders · 2 stations · Milwaukee
Ads refer to: Immigration; Trump's extremist agenda and militarization of ICEImmigration
Sara Rodriguez for Wisconsin
$7k6 orders · 4 stations · Milwaukee
Ads refer to: Sara RodriguezDonald TrumpImmigration Policy/Enforcement
Issue/Judicial Action Network PAC
$6k8 orders · 1 station · Milwaukee
Ads refer to: Chris Taylorabortion rights, domestic rights
Campaign for America First International Assistance
$03 orders · 2 stations · Milwaukee
Ads refer to: Bryan Steil (WI-01)Representative Brian SteilAgriculture / Farmers & Ranchers; Medical Research Funding
Campaign for America First Int. Ass
$01 order · 1 station · Milwaukee
Ads refer to: Brian Steil
Issue/Jewish Democratic Council
$01 order · 1 station · Milwaukee
Ads refer to: Dangerous government action against protestors, mentions Trump
Issue/Believe in WI
$01 order · 1 station · Milwaukee
Ads refer to: CrowleyEvershousing, data centers, health care, schools
Restoration of America
$03 orders · 2 stations · Milwaukee
Ads refer to: Bernie SandersAlexandria Ocasio-CortezBorder SecurityWisconsin Gov
Issue/WI Future Rising
$01 order · 1 station · Milwaukee
Ads refer to: Crowleyhousing, war, tariff costs, taxes
Steil For Wisconsin, Inc.
$02 orders · 1 station · Milwaukee
Ads refer to: Bryan Steil2026 Federal Election, Consumer Prices / Inflation, Social Security, Federal Taxes
Issue/Alliance for Economic Freedome
$01 order · 1 station · Milwaukee
Ads refer to: Bryan SteilSocial security taxes
Issue/Choose Freedom
$02 orders · 2 stations · Milwaukee
Ads refer to: Bryan Steilpoliticians trading stocks
WIRACC/Donovan for Assembly
$01 order · 1 station · Milwaukee
Ads refer to: Bob DonovanBen Brist
The numbers behind it
$21.2M–$22.0M
Total spend
2,000
Tracked ads
363
Sponsors
557
Running now
Spending for & against each candidate
No attributed ads yet. As editors confirm ad→candidate matches in the review queue and mark each as supporting or attacking, this fills in.
Top spenders
Estimated spend (range midpoints), by sponsor.
Most reach per dollar
Impressions per $1 spent — who's stretching their ad budget furthest (min $1k spend).
- A Better Wisconsin Together194/$1
- NORTHWOODS FUTURE PAC170/$1
- INTERACTIVE BROKERS LLC163/$1
- AFP-Wisconsin162/$1
- Tom Tiffany160/$1
- Robyn Vining146/$1
- Dylan For Wisconsin131/$1
- Home of the Brave USA Inc121/$1
Figures are estimates — Meta reports spend and impressions as ranges, so we use midpoints. Reach-per-dollar reflects targeting and competition, not just ad-buying skill.
Sources: Meta Ad Library + Google political ads (BigQuery) + FCC broadcast political files, Wisconsin, political & issue ads. Updated daily.