State Executive · Nov 3, 2026 · Certified ballot ↗
Secretary of State of Wisconsin
3 candidates are on the November 3, 2026 ballot.
As printed · ballot order
ⓘ What do the party and ideology labels mean?
On the ballot, partisan candidates run under a party — in Wisconsin almost always Democratic or Republican, with the occasional third-party or independent candidate. Words like progressive, conservative, libertarian, or democratic socialist are labels people use to describe themselves, not separate parties on the ballot. A label is a starting point; each candidate's sourced positions show where they actually stand.
How we do this →Wisconsin Watch’s questionnaire
Wisconsin Watch, a nonprofit newsroom, asked candidates for this office the same questions. The answers are the candidates’ own words, published on its site.
Jay Schroeder · Republican
Answered 4 questions. Read Jay Schroeder’s answers on Wisconsin Watch
JoCasta Zamarripa · Democratic
Answered 4 questions. Read JoCasta Zamarripa’s answers on Wisconsin Watch
Pete Karas · Wisconsin Green
Answered 4 questions. Read Pete Karas’s answers on Wisconsin Watch
Source: Wisconsin Watch 2026 Voter Guide, through Voter Guide Commons. That copy was last updated August 20, 2026; BadgerBrief checked it October 13, 2026. Whether a candidate answered is as the guide reports it.
See everyone who ran in the August 11, 2026 primary →
Who has raised the most money?
| Candidate | Raised | Where it's from | Spent | Cash on hand | Through |
|---|---|---|---|---|---|
| JoCasta Zamarripa | $132,626 | $54,010 | $81,728 | filings through Sep 23, 2026 | |
| Pete Karas | $34,902 | $40,270 | $17,321 | filings through Sep 23, 2026 |
Federal data: FEC. State data: WI Ethics Commission Sunshine (non-commercial voter education use).
Ad money in this race
Who is paying to influence this race — supporting or attacking each candidate, and how much is a candidate's own committee vs. outside groups. Spend and reach are platform-disclosed ranges; figures are estimated midpoints. This shows pressure, not who wins.
Pete Karas
$2k
Supporting
$0
Attacking
1.4M
Reach
$2k own committee · $0 outside (estimated)
40 ad(s) not yet classified support/attack.
JoCasta Zamarripa
$547
Supporting
$0
Attacking
51k
Reach
$497 own committee · $50 outside (estimated)
Jay Schroeder
$0
Supporting
$250
Attacking
17k
Reach
$0 own committee · $250 outside (estimated)
In the news about the Secretary of State of Wisconsin race
Coverage a BadgerBrief editor reviewed and confirmed belongs here. We link out — we don’t summarize. How we handle coverage ↗
- Council Adopts Legislation Implementing Stiffer Penalties for Failure to Notice Road Closures ↗Urban Milwaukee · news outlet · The funding model for Urban Milwaukee includes both advertising and a small retail outlet that sells Milwaukee-themed souvenirs and gifts.Urban Milwaukee was founded by Jeramey Jannene and Dave Reid, with Jeramey Jannene currently serving as president. Bruce Murphy joined as the editor in 2012. source ↗
- Work begins on north side of 35th St. as National Avenue reconstruction project progresses ↗CBS 58 News · news outlet · The outlet is funded through advertising revenues and potentially other media-related income streams associated with its parent company.CBS 58 is operated by Weigel Broadcasting Company, a privately held media company. source ↗
- Much of Wisconsin is giving up on Flock, but Milwaukee holds on ↗2026-10-08Milwaukee Journal Sentinel · news outletGannett
How this page was made
- Who made this
- Tarik Moody, in Milwaukee, independently. No ads, and no party, campaign or PAC money. Nobody has editorial input. About BadgerBrief
- How facts get in
- Ballot names come from the Wisconsin Elections Commission’s certified list, printed as you will see them. Votes are read from official roll calls; money from the Ethics Commission and the FEC. Positions and quotes appear only after a person checks each one against its source. Methodology
- Sources
- Last updated
- Not covered
- BadgerBrief does not rate, endorse or predict. Where a fact could not be sourced it is left out, not guessed. Local questions and city or village contests are on MyVote ↗.