BadgerBrief

State Executive · Primary August 11, 2026

Who is running for Governor of Wisconsin in 2026?

18 candidates are running. Incumbent: Tony Evers (D) — not seeking re-election (term-limited).

Cook Political Report: Toss-upInside Elections: Battleground DemocraticSabatos Crystal Ball: Toss-up

Democratic primary

Not on the Aug 11 ballot (4)

Republican primary

Independent — November general election only

Who has raised the most money?

CandidateRaisedSpentCash on handThrough
Tom Tiffany$8,727,147$7,416,532$2,998,334filings through Jun 30, 2026
Mandela Barnes$841,358$1,108,622$204,208filings through Jun 30, 2026
Francesca Hong$715,301$432,909$410,563filings through Jun 30, 2026
Joel Brennan$667,345$858,383$359,583filings through Jun 30, 2026
Sara Rodriguez$552,924$634,561$643,207filings through Jun 30, 2026
Show all 10 candidates
CandidateRaisedSpentCash on handThrough
Josh Schoemann$431,281$355,403$144,229filings through Jun 30, 2026
David Crowley$262,651$537,051$315,179filings through Jun 30, 2026
Missy Hughes$148,439$524,995$25,788filings through Jun 30, 2026
Ryan Strnad$7,163$0filings through Jun 30, 2026
Kelda Roys$406,493

Federal data: FEC. State data: WI Ethics Commission Sunshine (non-commercial voter education use).

Ad money in this race

Who is paying to influence this race — supporting or attacking each candidate, and how much is a candidate's own committee vs. outside groups. Spend and reach are platform-disclosed ranges; figures are estimated midpoints. This shows pressure, not who wins.

Tom Tiffany

$836k

Supporting

$297

Attacking

33.3M

Reach

$833k own committee · $4k outside (estimated)

David Crowley

$5k

Supporting

$0

Attacking

687k

Reach

$5k own committee · $0 outside (estimated)

Sara Rodriguez

$4k

Supporting

$0

Attacking

112k

Reach

$0 own committee · $4k outside (estimated)

Kelda Roys

$3k

Supporting

$0

Attacking

74k

Reach

$3k own committee · $0 outside (estimated)

Joel Brennan

$998

Supporting

$0

Attacking

100k

Reach

$998 own committee · $0 outside (estimated)

Missy Hughes

$695

Supporting

$0

Attacking

70k

Reach

$695 own committee · $0 outside (estimated)

Josh Schoemann

$399

Supporting

$0

Attacking

40k

Reach

$0 own committee · $399 outside (estimated)

Francesca Hong

$249

Supporting

$50

Attacking

28k

Reach

$150 own committee · $149 outside (estimated)

Mandela Barnes

$198

Supporting

$50

Attacking

5k

Reach

$198 own committee · $50 outside (estimated)

Tim Jacobson

$149

Supporting

$0

Attacking

7k

Reach

$149 own committee · $0 outside (estimated)

Ryan Strnad

$149

Supporting

$0

Attacking

13k

Reach

$149 own committee · $0 outside (estimated)

Who's paying. $852k in tracked ads — an estimated 1% from outside groups. Tom Tiffany is the most-attacked candidate here.

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