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State Executive · Nov 3, 2026 · Certified ballot ↗

Governor of Wisconsin

2 candidates are on the November 3, 2026 ballot. Incumbent: Tony Evers (D) — not seeking re-election (term-limited).

As printed · ballot order

  1. Tom Tiffany / David Varnam
    Republican

    U.S. Representative (WI-7)

    QuestionnaireMoneyAds

  2. David Crowley / Sarah Godlewski
    Democratic

    Milwaukee County Executive

    QuestionnaireMoneyAds

Compare these 2 tickets →
ⓘ What do the party and ideology labels mean?

On the ballot, partisan candidates run under a party — in Wisconsin almost always Democratic or Republican, with the occasional third-party or independent candidate. Words like progressive, conservative, libertarian, or democratic socialist are labels people use to describe themselves, not separate parties on the ballot. A label is a starting point; each candidate's sourced positions show where they actually stand.

How we do this →

Wisconsin Watch’s questionnaire

Wisconsin Watch, a nonprofit newsroom, asked candidates for this office the same questions. The answers are the candidates’ own words, published on its site.

Ask Voter Help: “What did the candidates for Governor of Wisconsin tell Wisconsin Watch?” →

Source: Wisconsin Watch 2026 Voter Guide, through Voter Guide Commons. That copy was last updated August 20, 2026; BadgerBrief checked it October 13, 2026. Whether a candidate answered is as the guide reports it.

See everyone who ran in the August 11, 2026 primary →

Who has raised the most money?

IndividualsParty committeesUnion PACsPACs & committeesBusinessesOther
CandidateRaisedWhere it's fromSpentCash on handThrough
Tom Tiffany$39,851,758$28,997,437$12,349,450filings through Sep 23, 2026
David Crowley$10,743,513$8,925,497$2,829,882filings through Sep 23, 2026

Federal data: FEC. State data: WI Ethics Commission Sunshine (non-commercial voter education use).

Ad money in this race

Who is paying to influence this race — supporting or attacking each candidate, and how much is a candidate's own committee vs. outside groups. Spend and reach are platform-disclosed ranges; figures are estimated midpoints. This shows pressure, not who wins.

Tom Tiffany

$5.7M

Supporting

$3.2M

Attacking

133.2M

Reach

$5.7M own committee · $3.3M outside (estimated)

179 ad(s) not yet classified support/attack.

David Crowley

$1.6M

Supporting

$1.4M

Attacking

24.9M

Reach

$1.6M own committee · $1.4M outside (estimated)

101 ad(s) not yet classified support/attack.

Who's paying. $12.3M in tracked ads — an estimated 40% from outside groups. Tom Tiffany is the most-attacked candidate here.

Broadcast TV ads

$8.1M from 8 sponsors across 66 orders · reported on FCC orders

Polls

6 published polls of the Governor of Wisconsin, newest first. Figures are shown exactly as each pollster published them. We don’t average polls— an average is a number no pollster published, and doing it properly takes modelling we don’t do. For averages, use the trackers below.

  1. Z to A Research

    2026-09-28 – 2026-10-01

    General election matchup · n=662 · Likely voters

    Sponsored by Rust Belt Rising, which VoteHub lists as Democratic-aligned.

    x.com →VoteHub (CC BY 4.0) →

  2. Marquette University Law School

    2026-09-16 – 2026-09-23

    General election matchup · n=692 · Likely voters

    law.marquette.edu →VoteHub (CC BY 4.0) →

  3. Marquette University Law School

    2026-08-12 – 2026-08-20

    General election matchup

    738 likely voters

    891 registered voters

    law.marquette.edu →VoteHub (CC BY 4.0) →

  4. TIPP Insights

    2026-08-14 – 2026-08-18

    General election matchup

    1119 likely voters

    1434 registered voters

    Sponsored by League of American Workers, which VoteHub lists as Republican-aligned.

    tippinsights.com →VoteHub (CC BY 4.0) →

  5. Platform Communications

    2026-08-12 – 2026-08-13

    General election matchup · n=500 · Likely voters

    wpr.org →VoteHub (CC BY 4.0) →

  6. David Crowley vs. Tom Tiffany

    2026-03-23

    TIPP · General election matchup · n=1175

    270towin.com →

Poll trackers & averages

In the news about the Governor of Wisconsin race

Coverage a BadgerBrief editor reviewed and confirmed belongs here. We link out — we don’t summarize. How we handle coverage ↗

All 13 articles

How this page was made

Who made this
Tarik Moody, in Milwaukee, independently. No ads, and no party, campaign or PAC money. Nobody has editorial input. About BadgerBrief
How facts get in
Ballot names come from the Wisconsin Elections Commission’s certified list, printed as you will see them. Votes are read from official roll calls; money from the Ethics Commission and the FEC. Positions and quotes appear only after a person checks each one against its source. Methodology
Sources
Last updated
Not covered
BadgerBrief does not rate, endorse or predict. Where a fact could not be sourced it is left out, not guessed. Local questions and city or village contests are on MyVote ↗.

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