Update: Mandela Barnes has withdrawn from the Democratic primary for governor (July 30, 2026) →
BadgerBrief
Secretary of State of Wisconsin
Jay Schroeder

Photo: Ballotpedia

Jay Schroeder

Republican

Real estate and stock investor

What do the party and ideology labels mean?

On the ballot, partisan candidates run under a party — in Wisconsin almost always Democratic or Republican, with the occasional third-party or independent candidate. Words like progressive, conservative, libertarian, or democratic socialist are labels people use to describe themselves, not separate parties on the ballot. A label is a starting point; each candidate's sourced positions show where they actually stand.

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What is Jay Schroeder running for?

Jay Schroeder is on the ballot for Secretary of State of Wisconsin in the August 11, 2026 Wisconsin partisan primary. 5 other candidates are on the ballot.

Also on this ballot

Who is Jay Schroeder?

Has studied election integrity issues for over 10 years; claims to have discussed Wisconsin election problems with President Trump at Mar-a-Lago

Political ads about Jay Schroeder

Ads a BadgerBrief editor confirmed are about Jay Schroeder, from the Meta Ad Library. Spend is the range Meta discloses.

Attacking ~$250 · 1 ad
  • Attack$200–$299

    The Sconi

    Paid for by Metric Media LLC

    Wisconsin Secretary of State conservative challenger Jay Schroeder recently committed to the 2022 Election Integrity Candidate Questionnaire and Pledge. Meanwhile, his competitor in the GOP primary and current state Assembly Rep. Amy Loudenbeck failed to respond to any emails inviting her to also pledge her commitment to election integrity, according to the Election Transparency Initiative (ETI).

    View ad on Meta ↗

In the news about Jay Schroeder

Coverage a BadgerBrief editor reviewed and confirmed belongs here. We link out — we don’t summarize. How we handle coverage ↗

  • Candidate For Secretary Of State: Jay Schroeder ↗2018-07-26
    Wisconsin Public Radio · news outlet · The outlet is funded through a combination of state appropriations, listener donations, and grants.
    Wisconsin Public Radio is owned by the Wisconsin Educational Communications Board and the University of Wisconsin System, Board of Regents. source ↗

Sources

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