Photo: Ballotpedia
Joel Brennan
DemocraticFormer Secretary of the Wisconsin Department of Administration
ⓘ What do the party and ideology labels mean?
On the ballot, partisan candidates run under a party — in Wisconsin almost always Democratic or Republican, with the occasional third-party or independent candidate. Words like progressive, conservative, libertarian, or democratic socialist are labels people use to describe themselves, not separate parties on the ballot. A label is a starting point; each candidate's sourced positions show where they actually stand.
How we do this →What is Joel Brennan running for?
Joel Brennan is on the ballot for Governor of Wisconsin in the August 11, 2026 Wisconsin partisan primary. 9 other candidates are on the ballot.
Also on this ballot
- David Crowley (Democratic)
- Francesca Hong (Democratic)
- Kelda Roys (Democratic)
- Tom Tiffany (Republican)
- Andy Manske (Republican)
- Oliver Carranza (Independent)
- Crystal Harper (Independent)
- Mike Kohn (Independent)
- Korey Streich (Independent)
Who is Joel Brennan?
Former Secretary of the Wisconsin Department of Administration (2019–2021) under Gov. Tony Evers; businessman and politician born 1970
Where does Joel Brennan stand on the issues?
ⓘ What do these stance labels mean?
Each label describes how a candidate has spoken about an issue, drawn from a sourced statement — not our opinion. Support and oppose mean they've clearly taken that side. Mixed means their statements point both ways. Evolving means their stated position has changed over time. Unclear means we couldn't find a clear public statement. Every label links to the source it came from.
How we do this →ⓘ Sourced position vs. campaign claim — what's the difference?
A sourced position is something we tied to a specific public statement, with a link. A campaign claim is what a candidate's own site says about their priorities. We keep them separate so you can see the difference between a documented stance and a self-description.
How we do this →Brennan supports repealing Wisconsin's 1849 abortion ban and protecting the right to make personal health care decisions, and pledges to invest in prenatal, maternity, and postpartum care.
Position sources (1)
- campaignJoel Brennan
Brennan supports right-to-repair for farmers, banning foreign governments and corporations from buying Wisconsin farmland, easing farm succession, and investing in rural mental health.
Position sources (1)
- campaignJoel Brennan
Brennan points to delivering aid to small businesses, farmers, and families during the COVID pandemic and leading efforts to address economic challenges in Milwaukee.
Position sources (1)
- campaignJoel Brennan
Brennan proposes modernizing the school funding formula based on student needs, increasing teacher support and pay, mandating recess, and providing free school lunches sourced from Wisconsin farms.
Position sources (1)
- campaignJoel Brennan
Brennan opposes federal control of elections and supports protecting election workers, defending early and absentee voting, allowing pre-Election Day processing of mail-in ballots, and countering misinformation.
Position sources (1)
- campaignJoel Brennan
Brennan supports restoring Knowles-Nelson Stewardship funding, keeping public lands public, addressing PFAS contamination, holding polluters accountable, and pushing toward clean energy.
Position sources (1)
- campaignJoel Brennan
Brennan proposes a 'Healthy Wisconsin Promise' to expand Medicaid eligibility, create a state public option, guarantee coverage for every child, and invest in mental health and rural health services. He also supports prescription drug reforms targeting pharmacy benefit managers.
Position sources (1)
- campaignJoel Brennan
Brennan's 'Build Roots, Build Wisconsin' plan aims to build 100,000 entry-level homes, offer 3% state-backed mortgages for first-time buyers, provide shared-equity gap loans, and impose a tax on corporate investors buying single-family homes as rentals.
Position sources (1)
- campaignJoel Brennan
Brennan addresses federal immigration enforcement by proposing a commission to review ICE enforcement abuses and stating local police should not do federal immigration work, framed within public safety.
Position sources (1)
- campaignJoel Brennan
Brennan says local law enforcement should focus on local crime rather than federal immigration enforcement, and proposes a Wisconsin Accountability Commission to review ICE enforcement, along with investments in violence reduction and local departments.
Position sources (1)
- campaignJoel Brennan
Brennan highlights his tenure as Secretary of the Department of Administration, during which he cites growing the state's rainy-day fund and building a budget surplus. This emphasizes fiscal management as a priority.
Position sources (1)
- campaignJoel Brennan
The interview
Joel Brennan sat down with WisconsinEye and WisPolitics for a half-hour interview. Every candidate in this race sat for the same interview, so these answers are directly comparable. Each is transcribed verbatim, timestamped to the recording.
“I'd take the first chunk of the surplus and apply that directly to that as an emergency even as we're looking at how do we have a longer term fix”
At 3:40 · Watch on WisconsinEye ↗
“we need to scrap the school funding formula and find one that create one that puts kids at the center and make sure we're dealing with special needs with urban, rural poverty, English”
At 4:18 · Watch on WisconsinEye ↗
“up until this year, there was a cap of 10%. We should put that cap back on. There's the the largest recipient of school vouchers in Wisconsin is generally a virtual school to the tune of $44,000,000”
At 13:50 · Watch on WisconsinEye ↗
“I was proud that Governor Evers vetoed those five bills, and and I would do the same thing.”
At 14:54 · Watch on WisconsinEye ↗
“I was proud that Governor Evers vetoed those five bills, and and I would do the same thing”
At 14:54 · Watch on WisconsinEye ↗
“So, yes, act 10 should be repealed. We should put a stake in that.”
At 16:37 · Watch on WisconsinEye ↗
“yes, act 10 should be repealed. We should put a stake in that”
At 16:37 · Watch on WisconsinEye ↗
“it's time for us to put some of those guardrails on, guardrails around who pays for this and make sure that no Wisconsin taxpayer has to pay for construction, operation,”
At 20:18 · Watch on WisconsinEye ↗
“I've said we should pause the approval of new data centers until that happens, but I don't think it's gonna take a year. I think this should be done in sixty, ninety days”
At 21:20 · Watch on WisconsinEye ↗
“We need to create a public option.”
At 26:10 · Watch on WisconsinEye ↗
“We need to create a public option”
At 26:10 · Watch on WisconsinEye ↗
Quotes are transcribed verbatim from the recording and checked against it before publication. Watching the video requires a free WisconsinEye account. WisconsinEye is a nonprofit that records Wisconsin government and campaigns gavel-to-gavel; this interview exists because they were in the room.
ⓘ How do I read these campaign-finance numbers?
Individual contributions come from people; PAC (political action committee) money comes from organized groups. Cash-on-hand is what a campaign has left to spend. Money shows who is backing a campaign — it is not an endorsement by us, and more money does not mean a candidate is better.
How we do this →Top reported contributors
- Allan H. Selig (Milwaukee)$20,000
- Shacey Petrovic (Key West)$18,500
- Robert Habush (Whitefish Bay)$18,000
- Madeleine K. Lubar (Fox Point)$15,000
- David J. Lubar (Fox Point)$12,500
Show 5 more
- Leonard J. Sobczak (Milwaukee)$10,500
- Marianne Lubar (River Hills)$10,000
- Gary Millen (Peoria)$10,000
- Walter Kunicki (Merrimac)$10,000
- Doug Jensen (Brooklyn)$10,000
Source: WI Ethics Commission (Sunshine) · non-commercial voter education use
Top organization & PAC donors
- Friends of Tom Barrett (Milwaukee)Unregistered$9,640
- Friends of Shirley Krug (Milwaukee)PAC/Committee$2,499
- Operating Engineers 139 PAC (Pewaukee)PAC/Committee$2,000
- Citizens for D'Amato (Milwaukee)Unregistered$1,000
- The Morics Committee (Brookfield)Unregistered$1,000
Show 5 more
- Libra Labs (Falls Church)$750
- EveryAction Inc. (Washington)$400
- Friends of Michael J. Murphy (Milwaukee)Unregistered$200
- Potbelly (Milwaukee)$18
- Holiday Inn (Atlanta)$16
Source: WI Ethics Commission (Sunshine) · non-commercial voter education use
Where the money comes from
| Individuals | 98% | $806,922 | 1830 donors |
|---|---|---|---|
| Other | 2% | $17,549 | 14 donors |
8% from donations under $200 (1,204 donors)
- under $200$66,077 · 1,204 donors
- $200–$999$152,769 · 440 donors
- $1,000 and up$588,076 · 186 donors
Individual donors only, grouped by each donor's total
83% from Wisconsin
- Wisconsin$672,319 · 1,641 donors
- Out of state$135,813 · 197 donors
- Unknown$0 · 0 donors
Individuals and businesses; committees excluded
Monthly fundraising
| 2026-01 | $29,925 |
|---|---|
| 2026-02 | $31,331 |
| 2026-03 | $48,541 |
| 2026-04 | $116,882 |
| 2026-05 | $130,678 |
| 2026-06 | $309,987 |
| 2026-07 | $157,127 |
Itemized contributions, filings through Aug 3, 2026 · Source: WI Ethics Commission (Sunshine)
Political ads about Joel Brennan
Ads a BadgerBrief editor confirmed are about Joel Brennan, from the Meta Ad Library. Spend is the range Meta discloses.
- Support$800–$899
Joel Brennan for Governor
Paid for by Committee to Elect Joel Brennan
I'm ready to go toe-to-toe with Tom Tiffany and win. And as governor, I'll expand childcare, make healthcare more affordable, build more housing, protect Wisconsin values, and fight for working people every single day.
View ad on Meta ↗ - Support$200–$299
Joel Brennan for Governor
Paid for by Brennan for Wisconsin
I'm coming to La Crosse, and I want to hear from you. No script, no filtered questions, no fundraising. Just me and you, talking about what matters — health care, child care, housing, and what it's going to take to beat Tom Tiffany in November.
View ad on Meta ↗ - Support$200–$299
Joel Brennan for Governor
Paid for by Brennan for Wisconsin
Checking in from Superior! The most important fundraising deadline of this campaign is right around the corner. Chip in today, and let’s win this together! https://secure.actblue.com/donate/buildbrennanforwi?refcode=social0626
View ad on Meta ↗ - Support$0–$99
Joel Brennan for Governor
Paid for by Brennan for Wisconsin
Appleton! I'll be in the neighborhood on Monday, July 6th, from 6-7:30 pm for a meet-and-greet. I'm looking forward to sitting down and talking with folks about what matters to you. Stop by anytime; I'd love to meet you! RSVP here:
View ad on Meta ↗
In the news about Joel Brennan
Coverage a BadgerBrief editor reviewed and confirmed belongs here. We link out — we don’t summarize. How we handle coverage ↗
- Brennan Pitches Experience, People Skills in Race for Governor ↗2026-07-11Urban Milwaukee · news outlet · The funding model for Urban Milwaukee includes both advertising and a small retail outlet that sells Milwaukee-themed souvenirs and gifts.Urban Milwaukee was founded by Jeramey Jannene and Dave Reid, with Jeramey Jannene currently serving as president. Bruce Murphy joined as the editor in 2012. source ↗
- Joel Brennan Reports $665,000 Raised in Primary Period, $1.2 Million Cycle-to-Date, Powered by Wisconsin Donors ↗Urban Milwaukee · news outlet · The funding model for Urban Milwaukee includes both advertising and a small retail outlet that sells Milwaukee-themed souvenirs and gifts.Urban Milwaukee was founded by Jeramey Jannene and Dave Reid, with Jeramey Jannene currently serving as president. Bruce Murphy joined as the editor in 2012. source ↗
- Former Democratic State Senate Leader Janet Bewley Endorses Joel Brennan for Wisconsin Governor ↗Urban Milwaukee · news outlet · The funding model for Urban Milwaukee includes both advertising and a small retail outlet that sells Milwaukee-themed souvenirs and gifts.Urban Milwaukee was founded by Jeramey Jannene and Dave Reid, with Jeramey Jannene currently serving as president. Bruce Murphy joined as the editor in 2012. source ↗
- Brennan proposal strikes contrast with Democratic rival for governor ↗2026-04-24Milwaukee Journal Sentinel · news outletGannett
- Brennan clarifies comments about prospects for non-white candidates ↗2026-05-08Milwaukee Journal Sentinel · news outletGannett
Sources
- referenceBallotpedia
- campaignCampaign Website
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